BARBARA KRUGER'S COMMISSION AND VISUAL BRANDING FOR PERFORMA 17
Performa, the internationally acclaimed organization dedicated to live performance across disciplines, announces a major new commission and design collaboration with Barbara Kruger for Performa 17, the seventh edition of the Performa Biennial, to take place November 1–19, 2017, at locations throughout New York City. Kruger’s Performa Commission will insert the artist into the urban street culture that has absorbed, appropriated, and applied her provocative attitude and approach through a series of public art actions, performances, and installations. Expanding upon her iconic photo-collages combining text and image, Kruger will employ these signature effects and strategies to broadcast messages that engage issues of and ideas about power, desire, adoration, contempt, and capital. Using her instantly recognizable white-on-red Futura typeface, the project will include an installation for the popular Lower East Side skate park located beneath the Manhattan Bridge, created in partnership with NYC Parks and skate park designer Steve Rodriguez; the design of a billboard on 17th Street and 10th Avenue in Chelsea; and a full wrap of a classic school bus that will serve as a mobile site for community engagement. Additional strategic public interventions will be announced closer to the opening of the biennial. These elements will take on New York City, unfolding throughout the duration of Performa 17 to immerse audiences in powerful messages grounded in activism, feminism, and community while exploring the role and power of mass media. “For more than four decades, Barbara Kruger has occupied a unique place between high art and popular culture, between histories, disciplines, and generations,” says RoseLee Goldberg, Founding Director and Chief Curator of Performa. “With this commission, Kruger’s intention to make deeply informed work that is accessible and ‘in the world’ meshes seamlessly with Performa’s vision to use live performance as a platform to do both. It’s remarkable that she is as widely known to millennials as she is to the museum and collector worlds. Kruger’s work is ‘forever radical.’” The visual identity for Performa 17 will be designed by Kruger and adopted across the biennial’s logo, website, social media, and digital and printed marketing materials, created in collaboration with Project Projects. Kruger’s iconic typography captures the intensity of life in the city, the impact of commercial branding on our daily lives, and the necessity of the critically resistant voice of the artist in the public domain. Kruger’s Performa Commission and Biennial visual identity will interact and intertwine to blur the lines between branding, public art, performance, commerce, and appropriation.